This textbook brings the concepts of international business to life. With its student-friendly approach, this book explorer the key elements of international business, and the central role of people and cultures.
This Global Edition has been edited to include enhancements making it more relevent to students outside the United State. Pearson has worked closely with educations around the globe to include:
- A revised chapter on economics and emerging markets covering the emerging markets of China, India and Russia
- More assignment materials such as Ethical Challenge exercises helping students develop their business skills
- New global cases exploring current examples such as Omega's sponsorship of the 2008 Beijing Olympics
With the option of MyIBLap, students can directly apply the concepts to current companies like YouTube using numerous interactive learning tools.
Part 1 Global Business Environment
Part 2 National Business Environments
Part 3 International Trade and Investment
Part 4 The International Financial System
Part 5 International Business Management