The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries, and firms within Asia.
1. Singapore Telecom: Strategic Challenges
2. IPC
3. The Liner Shipping Industry
4. The Singapore Airlines Group
5. Giordano
6. Pisces Group
7. Corporate Strategy at the Hour Glass
8. Sony Corporation - The Vision of Tomorrow
9. The Golden Arches in India: A Case of Strategic Adaptation
10. SingTel in Europe
11. SingTel: Venturing into the Region
12. Asian Paints
13. Thakral Group
14. The Demise of Foreign Competitors in Chinese Beer Industry
15. NOL and APL (A)
16. C&C: From Crisis to Astra
17. Dissolution of the Global Excellence Alliance
18. The General Motors and Daewoo Alliance
19. Transformation of DBS Bank
20. MyWeb Inc.com in China
21. NOL and APL (B)
22. Corporate Governance of a Luxury Watch Retailer
23. NatSteel: The Battle for Control
24. Singapore Airlines: Reacting to the Crises
25. Thakral Corporation in China
26. Software Exchange