To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. Innovation, Product Development and Commercialization uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.
Chapter 1 High Technology—Strategic Context
Chapter 2 Product Development Strategies
Chapter 3 Marketing Management
Chapter 4 Product Platform and Knowledge Integration
Chapter 5 The Product Development Process
Chapter 6 Excellence in Design and Product Reliability
Chapter 7 Flawless Execution and Global Resources Management
Chapter 8 Project Management in Product Development
Chapter 9 Best Practices for Product Development Managers
Chapter 10 Managing Product and Technology Portfolios for Shareholder Value
Innovation, Product Development, and Commercialization is a highly recommended practical book to help every manager and executive succeed in today s competitive environment.
--Gerald Z. Yin --
Chairman and CEO, Advanced Micro-Fabrication Equipment Inc. (AMEC)