รูปภาพสินค้า รหัส9781564145994
9781564145994
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ผู้เขียนPaul R. Timm, Ph.D.

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รหัสสินค้า: 9781564145994
จำนวน: 158 หน้า
ขนาดรูปเล่ม: 134 x 208 x 9 มม.
น้ำหนัก: 185 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษถนอมสายตา 
หน่วย: เล่ม 
สำนักพิมพ์: career Press 
:: เนื้อหาโดยสังเขป
Since publishing the first edition of this classic that has sold over 250,000 copies, the challenges of keeping customers-or creating customer loyalty-has become even more urgent. Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that creatively apply a constant flow of small, customer-centered innovations see consistent and persistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference. If everyone in an organization improves awareness of the simple yet powerful ideas in this volume, the company can and will see dramatic improvements in service and customer loyalty. The impact on the bottom line will be dramatic.
:: สารบัญ
Part 1 Powerful Ideas That Get You Focused
Part 2 Powerful Ideas for Projecting Your Personality to Customers
Part 3 Powerful Ideas for Suldifying Repeat Customers
Part 4 Powerful Ideas for Saving Possible Lost Customers
Part 5 Powerful Ideas Managers Can Used to Get Employee Involvement
Part 6 The 50 Powerful Ideas Summarized