รูปภาพสินค้า รหัส9781259060403
9781259060403
Provides a fresh alternative for the survey course. This title also provides assignable modules that help students master core concepts in the course.
ผู้เขียนStanley L. Brue, Campbell R. McConnell, Sean M. Flynn

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ราคาปก 770.00 บาท
ราคาสุทธิ 770.00 บาท
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รหัสสินค้า: 9781259060403
จำนวน: 496 หน้า
ขนาดรูปเล่ม: 202 x 254 x 18 มม.
น้ำหนัก: 875 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill/Irwin 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2014
:: เนื้อหาโดยสังเขป
Building on the tremendous success of their best selling "Economics", Brue, McConnell, and Flynn have revised their one semester approach in "Essentials of Economics, 3e" to provide a fresh alternative for the survey course. The result is a patient, substantive treatment of micro and macro topics appropriate for the introductory economics student, and fully integrated in the digital environment to provide instant remediation and feedback through McGraw-Hill's innovative assessment tool Connect Plus Economics. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master core concepts in the course.
:: สารบัญ
Part 1 Introduction
- Limits, Alternatives, and Choices
- The Market System and the Circular Flow

Part 2 Price, Quantity, and Efficiency
- Demand, Supply, and Market Equilibrium
- Elasticity of Demand and Supply
- Market Failures : Public Goods and Externalities

Part 3 Product Markets
- Businesses and Their Costs
- Pure Competition
, etc.

Resource Markets
- Web Chapter A Wage Determination
- Web Chapter B Income Inequality and Poverty

Part 4 GDP, Growth, and Instability
- GDP and Economic Growth
- Business Cycles, Unemployment, and Inflation
, etc.

Part 5 Money, Banking, and Monetary Policy
- Money, Banking, and Financial Institutions
- Interest Rates and Monetary Policy

Part 6 International Economics
- International Trade and Exchange Rates