รูปภาพสินค้า รหัส9781259010583
9781259010583
Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders.
ผู้เขียนDeborah J. Barrett

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รหัสสินค้า: 9781259010583
จำนวน: 448 หน้า
ขนาดรูปเล่ม: 185 x 232 x 15 มม.
น้ำหนัก: 695 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2014
:: เนื้อหาโดยสังเขป
"Leadership Communication" is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. The content in this text is based on the author's years of experience working as a consultant and teaching and coaching in professional communication at all levels inside and outside of the university and on the lastest research on communication and leadership.

Leaders need core communication skills, such as analyzing audiences, developing communication strategy, speaking, writing, using and displaying emotional intelligence, and interacting and communicating with diverse audiences. They also need group and organizational communication abilities, such as managing global teams, conducting productive meetings, leading and working successfully in an organizational context, creating and communicating visions, leading change initiatives, and fostering external relations. "Leadership Communication" includes all of these subjects and covers important fundamental communication skills needed by all leaders in all disciplines.
:: สารบัญ
Section 1 Core Leadership Communication
Chapter 1 What is Leadership Communication?
Chapter 2 Leadership Communication Purpose, Strategy, and Structure
Chapter 3 The Language of Leaders
Chapter 4 Using Social Media and Creating Other Leadership Correspondence
Chapter 5 Creating Leadership Documents and Reports
Chapter 6 Leadership Presentation in Person and Online
Chapter 7 Graphics with a Leadership Edge
Chapter 8 Emotional Intelligence and Interpersonal Skills for Leaders
Chapter 9 Diversity and Intercultural Communication

Section 2 Group and Organizational Leadership Communication
Chapter 10 High-Performing Team Leadership
Chapter 11 Meetings : Leadership and Productivity
Chapter 12 Leadership Communication in an Organizational Context
Chapter 13 Transformational Leadership Through Effective Internal Communication
Chapter 14 Leadership Through Effective External Relations