รูปภาพสินค้า รหัส9781111533762
9781111533762
-
ผู้เขียนWilliam Boyes

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รหัสสินค้า: 9781111533762
จำนวน: 432 หน้า
ขนาดรูปเล่ม: 203 x 253 x 11 มม.
น้ำหนัก: 765 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 2 เดือน -- ปี 2012
:: เนื้อหาโดยสังเขป
Boyes introduces readers to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business related decisions. In addition to traditional principles of price theory, "Managerial Economics, 2nd edition, International Edition" examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.

"Managerial Economics, 2nd edition, International Edition" departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling, reinforced by real life examples to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel.

Readers learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for MBA programs and less quantitative courses, "Managerial Economics, 2nd edition, International Edition" demonstrates the power of economic insight on business decision making.
:: สารบัญ
Part 1 Introduction and Foundation
Part 2 Seeking Competitive Advantage
Part 3 Sustaining Competitive Advantage
Part 4 Analytic Problem-Solving Tools
Part 5 Looking Outside the Firm
Part 6 Putting It All Together