Filled with hundreds of stunning examples of successful two dimensional design, this how to book explains design theory and gives you the tools necessary so you can create successful designs yourself. Now accompanied by a Premium Website, "Design Basics, International Edition" presents art fundamentals concepts in full two to four page spreads, making the text practical and easy for you to refer to while you work.
Part 1 Design Principles
Chapter 1 Design Process
Chapter 2 Unity
Chapter 3 Emphasis and Focal Point
Chapter 4 Scale and Proportion
Chapter 5 Balance
Chapter 6 Rhythm
Part 2 Design Elements
Chapter 7 Line
Chapter 8 Shape
Chapter 9 Pattern and Texture
Chapter 10 Illusion of Space
Chapter 11 Illusion of Motion
Chapter 12 Value
Chapter 13 Color