"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market.
"Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
1. Product marketing for technology companies
2. The spider in the web
3. The product life cycle process
4. Mission statement for your product
5. Product positioning
6. The product adoption life cycle
7. The product launch
8. Cost price calculations
9. Finance for non-financials
10. You and the sales force
etc.