รูปภาพสินค้า รหัส9780618213757
9780618213757
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ผู้เขียนAnthony H. Catanach, Ph.D.,CPA, CMA, Noah P. Barsky, Ph.D.,CPA, CMA

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รายละเอียดหนังสือ
รหัสสินค้า: 9780618213757
จำนวน: 390 หน้า
ขนาดรูปเล่ม: 208 x 261 x 17 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Houghton Mifflin Harcourt 
:: เนื้อหาโดยสังเขป
Most introductory managerial accounting texts continue to emphasize cost accouting topics while devoting little attention to the critical role that information plays in decision making, strategy execution, or enhancing the value of the firm. Management Accounting: A Business Planning Approach offers a program with a fundamentally different model of managerial accounting that motivates students to think about the value of information in a broader business context.

This objective-based instructional approach relies on problem-based learning and the business planning medel (BPM) to develop in students the competencies expected of today's business professionals. The hallmarks of this innovative approach are:
- an understanding of the basic business process;
- an introduction to risk assessment and its relation to business strategy;
- promotion of critical thinking, reasoning, and analysis;
- development of oral and written communication skills;
- fostering teamwork.
:: สารบัญ
Chapter 1 Business Strategy and Management Accounting
Chapter 2 Business Processes in the Twenty-First Century
Chapter 3 Evaluating Financial Performance
Chapter 4 Business Processes and Risks
Chapter 5 Planning Profitable Operations
Chapter 6 Forecasting Tools and Techniques
Chapter 7 Budgeting Fundamentals
Chapter 8 Analyzing And Using Budgets
Chapter 9 Performance Evaluation and Decision Making
Chapter 10 Analyzing Costs at the Customer and Process Level