Cases in Retailing wad developed because we were constantly hearing from porfessors teaching retailing courses that there was a lack of case material that could be accessed in one convenient place. At the same time, it was generally felt that many of the cases included in retailing textbooks were simply too shot and simplistic. Often, these cases were more case vignettes of one page or less.
What professors seemed to be telling us was that they wanted material that was more challenging to their students and that they could useto illustrate some of the more complicated and sophistocated management issues that retailers face. We would also occasionally hear from a porfrssor who was teaching cases in a retailing course who was having trouble fnding a retailing casebook. Consequently, the casebook we set out to develop consisted primarily of moderate of long cases with a few short cases. On average, the cases are 8 to 12 pages in length and address a variety of retailing issues and concerns.
1. Understanding the Social/Consumer Environment
2. Retail Decision Making, Strategy and Planning
3. Human Resources and Information Resources