The basic premise of this book is that the management of a company having international operations differs in many important ways from that of a company whose business horizons are confined to just one country. The material in this book is focused on the managerial issues confronting senior executives as they attempt to plan, organize, staff, and control the worldwide operations of a global company. The spotlight is on management functions, as opposed to enterprise functions, such as finance, marketing, accounting, and production. While we are concerned with how these functions come into play from the managerial perspective of a global enterprise, our emphasis is on how management activities in a global enterprise differ from those in a purely domestic company.
Chapter 1 An Introduction to International Management
Chapter 2 The Cultural Environment of International
Management
Chapter 3 Planning in a Global Setting
Chapter 4 Strategies for Golbal Competitive Superiority
Chapter 5 Organizing for International Operations
Chapter 6 International Staffing
Chapter 7 The Control Process in an International
Context