รูปภาพสินค้า รหัส9780538797818
9780538797818
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ผู้เขียนWilliam Boyes, Michael Melvin, William J. Boyes

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รหัสสินค้า: 9780538797818
จำนวน: 530 หน้า
ขนาดรูปเล่ม: 203 x 255 x 17 มม.
น้ำหนัก: 925 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 8 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Economics is global and "Principles of Microeconomics, 8/e, International Edition" maintains the hallmarks of the Boyes/Melvin series accessible writing, strong pedagogy, and integration of global economic issues while faithfully presenting the latest thinking of economists on important microeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting edge teaching and learning technology, and a full range of supplements to create a complete program that clearly illustrates the connections between key microeconomic principles and real world business practices.

The text has also been thoroughly updated with recent data and extensive coverage of important current issues, such as the economic effects of the war in Iraq, the 2008 financial crisis, and China's emergence as an economic power. In addition, "Principles of Microeconomics, 8/e, International Edition" provides an in depth exploration of one of today's most significant issues globalization and its impact on economic growth and poverty, including a comparison of international standards of living and Global Business Insight features that illustrate microeconomic concepts with examples from around the world.
:: สารบัญ
Part 1 Introduction to the Price System
Part 2 Product Market Basics
Part 3 Product Markets
Part 4 Resource Markets
Part 5 Current Issues Involving the Public Sector and the Market Economy
Part 6 Issues in International Trade and Finance