Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry.
Part 1 Introduction to Retailing
Part 2 The Retailing Environment
Part 3 Market Selection and Location Analysis
Part 4 Managing Retail Operations
Part 5 Retail Administration