Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices a -- as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.
Chapter 1: E-Commerce: Force or Farce
Chapter 2: The E-Commerce Challenge Faced by Enterprises Around the World
Chapter 3: Developing an E-Commerce Strategy
Chapter 4: Five Cs of Successful E-Commerce Web Sites
Chapter 5: The secrets of Electronic Commerce
Chapter 6: Trends in E-Commerce
Chapter 7: Enhance Your EQ...Education for the 21st Century
Chapter 8: Actions for Thought Leaders
Chapter 9: The Future of E-Commerce for Developing Countries
"...a practical, through, informative guide on how to do business online...it's the best resource out there to answer those questions and others."
--David Berkowitz, Former Editor, eMarketer, and Director of Marketing, icrossing--
"...a great map to this virtual e-commerce world providing the context, rules, examples, and hints that, in my opinion, can dramatically up your odds of success...well worth the investment even for that reason alone."
--James P. Clark, Chairman, The World Technology Network--
"E-commerce holds much promise for the developing world...Sarah McCue is right on target with her efforts to strengthen this critical field."
--Amir A. Dossal, Executive Director, United Nations Fund for International Partnerships--