Cengage Learning developed and published this special edition for the benefit of students and faculty outside the United States and Canada. Content may Significantly Differ from the North American College edition. lf you Purchased this book within the United States or Canada, You Should be aware that it has been imported without the approval of the publisher or the author.
Part one The Opportunity
- Chapter 1 Introduction to entrepreneurship
- Chapter 2 Becoming an Entrepreneur
- Chapter 3 Creativity and Opportunity
etc.,
Part Two Analyaing Feasibility
- Chapter 5 Understanding The Market
- Chapter 6 Understanding Product Development
- Chapter 7 Building the startup Team
etc.,
Part Three Organizing the Venture
- Chapter 9 Creating the Business Plan
- Chapter 10 Selecting the legal Entity
- Chapter 11 Establishing an Ethical and Socially Responsible Business
etc.,
Part Four Evolving the Business
- Chapter 16 Understanding Capital
- Chapter 17 Managing Growth
- Chapter 18 Managing Change
etc.,