"Mass Communication Theory: Foundation, Ferment, And Future, International Edition," introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
Section 1 Introduction To Mass Communication Theory
Chapter 1 : Overview Of Mass Communication Theory : Defintion Evaluation, and Understanding
Chapter 2 : Evolution of Mass Communication Theory Through Four ERAS
Section 2 The First ERA of Media Thery : Mass Society and Mass Culture
Chapter 3 : The Emerging Media Industries and Mass Society Theory
Chapter 4 : Propaganda and the Development of Media Theory
CHAPTER 5 : Normative Theories
Section 3 Ferment in the Field : From Limited - Effects to Critical Cultural Theories
Chapter 6 : The Emergence of Limited - Effects Theory
Chapter 7 : Focus on Functionallsm and Children : Moving Beyond Limited Effects
Chapter 8 : Critical and Cultural Theories of Mass Communication Emerge
Section 4 From Active - Audience to Meaning - Making Theories : The Emergence of Contemporary Mass Communication Theory
Chapter 9 : Uses, Reception, and Effects : Audience Theories
Chapter 10 : The Role of Media in the Social World
Chapter 11 : Meaning - Making in the Social World
Chapter 12 : The Future of media Theory and Research