An introduction to mass media's effects on society. It presents research findings on media's impact and related mass media theories. It offers a fresh perspective on the relationship between science, methods, and practical questions about the effects of mass media.
Chapter 1 A Scientific Approach to the Study of Media Effects
Chapter 2 Scientific Methods in Media Effects Research
Chapter 3 A Brief History of Media Effects Research
Chapter 4 Time Spent with Mass Media: Reasons and Consequences
Chapter 5 Effects of Media Violence
Chapter 6 Sexual Content in the Media
Chapter 7 Media that Stir Emotions
Chapter 8 Persuasive Effects of the Media
Chapter 9 The Effects of News and Political Content
Chapter 10 The Effects of Media Stereotypes
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