This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based pattern--independent of economic cycles or industries--shared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:
Essential #1: Create and Sustain a Breakthrough Value
Proposition
Essential#2: Exploit a High-Growth Market Segment
Essential #3: Marquee Customers Shape the Revenue
Powerhouse
Essential #4: Leverage Big Brother Alliances for Breaking into
New Markets
Essential #5: Become the Masters of Exponential Returns
Essential #6: The Management Team: Inside-Outside
Leadership
Essential #7: The Board: Comprised of Essentials Experts
Part One: Create and Sustain a Breakthrough Value Proposition
Part Two: Create and Sustain Exponential Revenue Growth
Part Three: Seizing the Opportunity to Create Exponential
Returns
Appendix A: Top 100 Blueprint Companies
Appendix B: Delivering Breakthrough Benefits Drives
Exponential Growth
Appendix C: Assessing Management's Focus, Drive, and Ability
Appendix D: Methodology