New to This Edition
The tenth edition has been revised and updated to explore new trends in travel and tourism and discusses changes to the industry since the publication of the previous edition. New elements in the tenth edition include the following:
- New interior design
- Updated full-color insert featuring top tourist destinations
- Extensive treatment of the changing world to travel distribution
- Discussion of crisis management
- A new look at the future of travel
- Discussion of the use of the Internet in tourism research, marketing, and promotion
- Updated Internet Exercises at the end of each chapter
- Updated Internet Sites at the end of each chapter to provide an additional resource for students
Chapter 1 Tourism in perspective
Chapter 2 Tourism through the ages
Chapter 3 Career opportunities
Chapter 4 World, national, regional, and other organizations
Chapter 5 Passenger transportation
Chapter 6 Hospitality and related services
Chapter 7 Organizations in the distribution process
Chapter 8 Attractions, entertainment, recreation, and other
Chapter 9 Motivation for pleasure travel
Chapter 10 Cultural and international tourism for life's enrichment
Etc.