รูปภาพสินค้า รหัส9780471430667
9780471430667
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ผู้เขียนDave Marcum, Steve Smith, Mahan Khalsa

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ราคาปก 735.00 บาท
ราคาสุทธิ 735.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780471430667
จำนวน: 256 หน้า
ขนาดรูปเล่ม: 144 x 220 x 19 มม.
น้ำหนัก: 340 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษถนอมสายตา 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons (Asia) Pte Ltd 
:: เนื้อหาโดยสังเขป
This book takes aim at the dysfunctional "business as usual" approach, instead offering eight rules—including create curiosity, and check your ego at the door—to help cultivate a progressive new way of thinking about business. Written by four business development and performance consultants, the book targets entrepreneurs with chapters bearing such titles as "Searching for soft evidence," "Whiteboard economics," "Let's get real or let's not play," and "Maybe-proof your company." Upbeat and fast moving, the book illustrates its concepts with numerous personal stories and anecdotes.
:: สารบัญ
Chapter 1 Think!
Rule 1 Check Your Ego at the Door
Chapter 2 Ego Alert!
Chapter 3 The Language of Humility

Rule 2 Create Curiosity
Chapter 4 The Deep Dive for Curiosity

Rule 3 Move Off the Solution
Chapter 5 Welcome to the Main Event
Chapter 6 No More Guessing
Chapter 7 Resist the Solution Seduction!

Rule 4 Get Evidence
Chapter 8 Failure at the Speed of Light: Addicted to Speed
Chapter 9 In God We Trust - Everyone Else Bring Evidence
Chapter 10 Searching for Soft Evidence
Chapter 11 Digging for Hard Evidence

Rule 5 Calculate the Impact
Chapter 12 Whiteboard Economics

Rule 6 Explore the Ripple Effect
Chapter 13 Who and What Else Is Affected?

Rule 7 Slow Down for Yellow Lights
Chapter 14 Let's Get Real - or Let's Not Play

Rule 8 Find the Cause
Chapter 15 Why Ask Why? The Last Mile
Chapter 16 Pay Attention: Time, People, and Money
Chapter 17 Maybe-Proof Your Company
Chapter 18 The Age of Now
Q&A for the businessThink Curious
Notes
Index
About FranklinCovey