รูปภาพสินค้า รหัส9780471305668
9780471305668
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ผู้เขียนCHARLES P.JONES

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รายละเอียดหนังสือ
รหัสสินค้า: 9780471305668
จำนวน: 728 หน้า
ขนาดรูปเล่ม: 202 x 254 x 27 มม.
น้ำหนัก: 1380 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons (Asia) Pte Ltd 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 1994
:: เนื้อหาโดยสังเขป
This book is designed to provide a good understanding of investments while stimulating interest in the subject. This understanding can be quite valueble because each of us must make various investment decisions during our lifetimes--definitely as individuals, and possibly as money managers. My goal is to help readers gain an appreciation of what is involved in (1) understanding what the investment opportunities are, (2) making investment decisions, and (3) recognizing where investment problems arise and knowing how to deal with them.

Since this book is designed as an introduction to investments, descriptive material must be--and is --thoroughly covered. Equally important, the analytics of investments are presented throughout the book to help students reason out investment issues for themselves and thus be better prepared when making real-world investment decisions.

The book is written for the first course in investments , generally taught at the junior-senior level, Standard prerequisites include accounting, economics, and financial management. A course in statistics is useful but not essential. I have sought to minimize formulas and to simplify difficult material, consistent with a presentation of investments that takes into account current ideas and practices. Relevant, state-of-the-art material has been simplified and structured specifically for the benefit of the beginning student.
:: สารบัญ
Part 1 Background
Part 2 Fixed-income securities : analysis, valuation, and
management
Part 3 Common stocks : analysis, valuation, and
managemgement
Part 4 Security analysis
Part 5 Additional investment opportunities
Part 6 Portfolio Management