Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
* An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
* A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia
Part 1: An analysis of internationalization in Asia.
Part 2: Case Studies illustrating some of the themes on
internationalization common to Asian Firms.
Part 3: Macro-perspectives.