“In The Entrepreneur, Heinecke draws on his own experiences to highlight some of the crucial dos and don’ts of making a go of it in business. And he’s not afraid to use his own past slip-ups to illustrate some of the ’don’t’s. This is probably the biggest selling point of The Entrepreneur. It’s personal touch makes for a highly entertaining read…”
Asian Business
“The Entrepreneur is a must-read for managers and those who want to be their own boss. The 21 rules are indeed a set of golden rules, distilled from real experiences…All in all, don’t miss it.”
Bangkok Post
1. Find a Vacuum and Fill it.
2. Do Your Homework.
3. You Won't be Committed if You're not Having Fun.
4. Work Hard, Play Hard.
5. Work with Other People's Brains.
6. Set Goals (but go easy on the "Vision" thing).
7. Trust Your Intuition.
8. Reach for the Sky (at least once).
9. Learn to Sell.
10. Become a Leader.
Etc.