The 10th edition of Browning and Zupan's Microeconomics: Theory and Applications continues to motivate students and introduce them to current thinking in the field. This book appeals to students and instructors alike because of its accessibility, large number of applications, and the clear step-by-step manner in which graphs are introduced.
In this new edition, the authors have included more applications and more mathematical material to reinforce students’ understanding of basic microeconomic principles. This knowledge of microeconomic theory will serve as an essential foundation for any business major or for those preparing for a future career as a business professional.
Chapter 1 Microeconomics : An Introduction
Chapter 2 Demand and Supply
Chapter 3 Consumer Choice Theory
Chapter 4 Demand : Individual and Market
Chapter 5 Consumer Choice Theory : Applications
Chapter 6 Consumer Exchange and Efficiency
Chapter 7 The Theory of Production
Chapter 8 Production Costs
Chapter 9 Perfect Competition and Profit Maximiztion
Chapter 10 Applying the Competitive Model
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