รูปภาพสินค้า รหัส9780470155745
9780470155745
-
ผู้เขียนJudy Allen

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รายละเอียดหนังสือ
รหัสสินค้า: 9780470155745
จำนวน: 452 หน้า
ขนาดรูปเล่ม: 160 x 237 x 32 มม.
น้ำหนัก: 870 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: John Wiley & Sons Canada, Ltd. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 2 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
:: สารบัญ
Chapter 1 : The First Steps: Initial Planning & Budgeting
Chapter 2 : Organization and Timing
Chapter 3 : Location, Location, Location
Chapter 4 : Transportation
Chapter 5 : Guest Arrival
Chapter 6 : Venue Requirements
Chapter 7 : Who's It All For?
Chapter 8 : Food and Beverage
Chapter 9 : Other Considerations
:: คำนิยม
"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
-- Meeting Professional Magazine --

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
-- Success Magazine --

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
-- Lisa Hurley, Editor, Special Events Magazine --

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
-- Sales Promotion Magazine --

"A guide to well planned events. Event Planning is a must for any PR maven."
-- Marketing Magazine --

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
-- Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center --