Now in this innovative book, Penn identifies mroe than seventy microtrends in religion, leisure, politics and family life that are changing our lives. Among them are: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the msot sociable people around. Women are driving technology. Dads are older than ever and spending moretime with their kids than in the past.
I. Love, Sex, and Relationships
II. Work Life
III. Race and Religion
IV. Health and Wellness
V. Family Life
VI. Politics
VII. Teens
VIII. Food, Drink and Diet
IX. Lifestyle
X. Money and Class
etc,
"Unrelentingly fascinatin...diligently researched...the perfect bible for a game of not-so-trivial pursuit concerning the hidden sociological truths of modern times."
--New York Times--
"Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page."
--Bill Gates--
"Delightful and fast-paced...illuminating...fun."
--BusinessWeek--