Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
Chapter 1 Anatomy of an Accident
Chapter 2 The Swamp of Commitment
Chapter 3 The Hobbit and The Missing Link
Chapter 4 Michael Jordan and The First-Date Interview
Chapter 5 The Bipolar Epidemic and The Chameleon Effect
Chapter 6 In France, The Sun Revolves Around The Earth
Chapter 7 Compensation and Cocaine
Chapter 8 Dissenting Justice
"Eureka!...A worthy companion to Malcolm Gladwell at his best."
--Kirkus Reviews--
"As a longtime student of how financial decisions are made, I found [the Brafmans'] insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!"
--Sallie Krawcheck, CEO, Citi Global Wealth Management--
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in."
--Martin L. Perl, 1995 Nobel Laureate in Physics--