รูปภาพสินค้า รหัส9780324789201
9780324789201
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ผู้เขียนEdward J. Bardi, Brian J. Gibson, Robert A. Novack, John J. Coyle

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ราคาปก 895.00 บาท
ราคาสุทธิ 895.00 บาท
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รหัสสินค้า: 9780324789201
จำนวน: 538 หน้า
ขนาดรูปเล่ม: 206 x 254 x 20 มม.
น้ำหนัก: 995 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 7 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Transportation is arguably the most critical component of global supply chains. And one of the most complex. Delivering comprehensive coverage of current domestic and global transportation trends, "Management Transportation, 7e, International Edition" equips your students with a solid understanding of this dynamic field. More student friendly than ever, the seventh edition helps readers understand both the fundamental role and importance of transportation in companies and in society, as well as the complex environment in which transportation service is provided today.

Taking a managerial approach, the authors give students the tools to successfully adapt to this fast-paced and rapidly changing industry. The text is organized into three parts. Part I provides a framework and foundation for the role of transportation from a micro and macro perspective in supply chains. Discussions include both the theoretical and managerial dimensions of transportation in supply chains, including regulation and public policy. Part II focuses on the providers of transportation, offering an industry overview, operating and service characteristics, cost structure, and current challenges and issues.Part III focuses on a variety of critical transportation management issues, providing insightful discussions of the strategic activities and challenges involved in the movement of goods through the supply chain.
:: สารบัญ
Part 1
Chapter 1 Transportation's Role in SCM
Chapter 2 Transportation's Role in the Economy
Chapter 3 Transportation's Role in Global Trade Planning
Chapter 4 Transportation's Role in Globla Trade Excution

Part 2
Chapter 5 The Motor Carrier Industry
Chapter 6 The Railroad Industry
Chapter 7 The Airline Industry
Chapter 8 The Bulk Carrier Industries
Chapter 9 3PL and Special Service Providers

Part 3
Chapter 10 Costing and Pricing Issues
Chapter 11 Carrier Strategies
Chapter 12 Information Management and Technology
Chapter 13 Shipper Strategies
Chapter 14 Transportation Challenges and Issues