รูปภาพสินค้า รหัส9780324663464
9780324663464
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ผู้เขียนWayne L. Winston, S. Christian Albright

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ราคาปก 1,450.00 บาท
ราคาสุทธิ 1,450.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780324663464
จำนวน: 1008 หน้า
ขนาดรูปเล่ม: 205 x 255 x 36 มม.
น้ำหนัก: 1850 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
Easy to understand and to the point--and without any jargon--Management Science Modeling uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The CD-ROMs packaged with every new book include the following useful add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); Solver Table, which allows you to do sensitivity analysis; and Premium Solver for Education from Frontline Systems. All of these add-ins have been revised for Excel 2007.
:: สารบัญ
Chapter 1 Introduction to Modeling
Chapter 2 Introduction to Spreadsheet Modeling
Chapter 3 Introduction to Optimization Modeling
Chapter 4 Linear Programming Models
Chapter 5 Nedtwork Models
Chapter 6 Optimization Models with Integer Variables
Chapter 7 Nonlinear Optimization Models
Chapter 8 Evolutionary Solver: An Alternative Optimization Procedure
Chapter 9 Multiobjectice Decision Making
Chapter 10 Decision Making Under Uncertainty
etc.