- great book for linear regression. Required text for Kellogg MBA students, I was impressed with the simplicity with which many concepts were communicated using examples and case studies. This book is particularly good for understanding linear regression. It clearly presents the tools & techniques to follow to obtain a sound regression model. The accompanying HBS cases are a great supplement. Overall a well written and useful intermediate level statistics book!
- Precise and Powerful. This is probably the thinnest statistics book you would ever see but yet it handles all the concepts in a clear and concise fashion. It is useful to own one
- Elementary but good....
Crisp and well written. Powerful concepts explained very well. A must for managers to understand basic stats.
I thought I ll use it for my statistics course and sell it as used later... I decided to keep it. Good, handy reference.
Chapter 1 Double E (EE)
Chapter 2 Consumer Packaging
Chapter 3 The Autorama
Chapter 4 Betas and the Newpaper Case
Case Insert 1 Energy Costs and Refrigerator Pricing
Chapter 5 California Strawberries
Chapter 6 Forestier Wine
Chapter 7 The Hot Dog Case
Case Insert 2 Colonial Broadcasting
Chapter 8 The Advertising Case
Chapter 9 Soda Sales adn Harmon Foods
Case Insert 3 Nopane Advertising Strategy
Case Insert 4 The Baseball Case
Appendix
Index