Gitman (finance, San Diego State University) and McDaniel (marketing, University of Texas) use a conversational style to introduce undergraduate students of all abilities to concepts and skills needed in business careers. This fifth edition adds a new chapter on personal skills for success, and contains expanded discussion of customer satisfaction and quality, ethics, and entrepreneurship and small business management. Learning features include chapter outlines, objectives, and summaries, ethics exercises, team activities, video cases, and e-commerce cases.