รูปภาพสินค้า รหัส9780324225273
9780324225273
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ผู้เขียนBeverley Earle, Filiberto Agusti, Richard Schaffer

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รายละเอียดหนังสือ
รหัสสินค้า: 9780324225273
จำนวน: 732 หน้า
ขนาดรูปเล่ม: 203 x 254 x 28 มม.
น้ำหนัก: 1375 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Thomson Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2005
:: เนื้อหาโดยสังเขป
International Business Law and Its Environment is intended for use in such courses as International Business Law, International Business Transactions, or the Law of International Trade and Investment. Our thematic approach is patterned after the basic market-entry strategies of most firms as they expand into international markets: trade in goods and services, the protection and licensing of intellectual propety rights, and foreign direct investment.

Through the study of law, we attempt to provide a fairly comprehensive treatment of each of these market-entry methods-and their variations and combinations-as they fit into the overall strategy of a particular firm. We begin our discussion with trade, which involves the least penetration into the international market, and progress to foreign direct investment, which immerses the firm completely in the social, cultural, and legal systems of its host country. This progression also patterns the life cycle of many firms as they nature and as they move more aggressively into new international markets.
:: สารบัญ
Part One The Legal Environment of International Business
Part Two International Sales, Credits, and the Commercial
Transaction
Part Three International and U.S. Trade Law
Part Four Regulation of the International Marketplace