For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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Part 1 The World’s Marketplaces
Part 2 The International Environment
Part 3 Managing International Business
Part 4 Managing International Business Operations