รูปภาพสินค้า รหัส9780273740483
9780273740483
-
ผู้เขียนRobert Johnston, Graham Clark, Michael Shulver

ส่วนลด 0 %
ราคาปก 1,130.00 บาท
ราคาสุทธิ 1,130.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9780273740483
จำนวน: 488 หน้า
ขนาดรูปเล่ม: 190 x 266 x 16 มม.
น้ำหนัก: 915 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Limited 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2012
:: เนื้อหาโดยสังเขป
This international market leading book, aimed at both students and practicing managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations de3cisions that managers face in controlling their resources and delivering services to their customers.

Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable ‘real world’ perspective to this growing area. Each chapter includes definitions of key terms, real world examples and case studies with exercises, questions to test both understanding and application, together with recommended further reading and suggested websites to deepen your knowledge.

Service Operations Management is an invaluable guide to students and managers confronting operational issues in service management, whether from a general management perspective or focused in specific sectors, such as tourism and leisure or business services. This book is ideal for undergraduates, postgraduates or executives wishing to gain a deeper understanding of managing service operations and improving service delivery.
:: สารบัญ
Part 1 Introduction
Part 2 Frame
Part 3 Connect
Part 4 Deliver
Part 5 Improve
Part 6 Implement