Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Part 1 Mass Media Fundamentals
- Media Technology
- Media Economics
Part 2 Mass Media Industries
- Ink on Paper
- Sound Media
- Motion Media
- New Media Landscape
Part 3 Mass Media Content
- News
- Entertainment
- Public Relations
- Advertising
Part 4 Mass Media Issues
- Mass Audiences
- Mass Media Effects
- Governance and Mass Media
- Mass Media Globalization
, etc.