Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.
Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest.
Teaching & Learning Experience: Personalize Learning, MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking, New up to date Behavioral Research Case Studies help students apply research to practice. Engage Students, The text is designed to make research methods understandable, useful, and interesting for students. Explore Research, Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included.
Chapter 1 Research in the Behavioral Sciences
Chapter 2 Behavioral Variability an Research
Chapter 3 The Measurement of Behavior
Chapter 4 Approaches to Psychological Measurement
Chapter 5 Selecting Research Participants
Chapter 6 Descriptive Research
Chapter 7 Correlational Research
Chapter 8 Advanced Correlational Strategies
Chapter 9 Basic Issues in Experimental Research
Chapter 10 Experimental Design
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