Head for Business is a comprehensive new topic- and skills-based course for students of business English. It is particularly useful for students with little or no, work experience who are intending to work in a business environment on completion of their studies, but it is also suitable for professional business people who wish to follow a tightly-structured course.
Head for Business provides students with the relevant specialist language and professional communication skills they will need in the workplace. It does not make assumptions about students' business knowledge and presents the language relating to business practice and theory in lively, interesting, and accessible contexts.
1. Target markets
2. Triumph and disaster
3. A sense of priorities
4. Going global
5. Fitting in
6. Supply and demand
7. Games people play
8. Survival of the fittest
9. Fair exchanges
10. The right stuff
11. Look before you leap
12. Reputations