รูปภาพสินค้า รหัส9780139619960
9780139619960
-
ผู้เขียนCAROL V.BROWN, E.WAINRIGHT MARTIN

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รหัสสินค้า: 9780139619960
จำนวน: 716 หน้า
ขนาดรูปเล่ม: 203 x 253 x 26 มม.
น้ำหนัก: 1300 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall Ptr 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 1999
:: เนื้อหาโดยสังเขป
The thrid edition of this widely used MBA and advanced undergraduate textbook continues the tradition of the first two edition of the first two editions with a focus on management topics that are illustrate by over two dozen original information
technology (IT) management case studies. Every chapter has been extensively revised, and we,ve included a new chapter on electronic commerce . The book has been extensively reorganized to provide a storger coverage of Itapplication and greater flexibility in topic sequencing and in utilizing the case studies .The case studies.

The strong selection of case studies in the second edition has been expanded, with 11 new case studies and 8 updated ones. The new case studies focus on such current topics as building an infrastructure to support global operations,using the Web for eletronic commerce, implementing an ERP system, security on an enterprise network, the ethical issues surrounding software piracy,the make-or-buy choice for application systems, and developing an IT infrastructure for international joint ventures.
:: สารบัญ
Part 1 Information Technology
Part 2 Applying Information Technology
Part 3 Acquiring Information Systems
Part 4 The Information Management System
:: ข้อมูลพิเศษ
International Edition