This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Part 1 Introduction to E-commerce
1. The Revolution is just beginning
2. E-Commerce business models and concepts
Part 2 Technology Infrastructure for E-commerce
3. The Internet and world wide web: e-commerce infrastructure
4. Building an e-commerce web site
5. Online security and payment systems
Part 3 Business Concepts and Social Issues
6. E-Commerce marketing concepts
7. E-Commerce marketing communications
8. Ethical, Social, and Political Issues in E-Commerce
Part 4 E-Commerce in Action
9. Online retailing and services
10. Online content and media
11. Social networks, auctions, and portals
12. B2B E-Commerce: Supply chain management and collaborative commerce