For upper level undergraduate and first year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Chapter 4 Demand Elasticity
Chapter 5 Demand Estimation and Forecasting
Chapter 6 The Theory and Estimation of Production
Chapter 7 The Theory and Estimation of Cost
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Chapter 10 Special Pricing Practices
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