This edition of the book is also more visually appealing. Photograph throughout the text have changed. The four color tones are exceptionally pleasing in the eleventh edition text.
A new case matrix is provided in Preface to reveal topical areas emphasized in each case. This new case matrix lists the cases and suggestions on how the cases deal with the three themes and the three themes and the nine chapters. For instance, details regarding Which cases can be used to highlight mission/vision and which ones are best for strategy implementation are provided.
Part 1 Overview of Strategic Management
Part 2 Strategy Formulation
Part 3 Strategy Implementation
Part 4 Strategy Evaluation
Part 5 Strategic Management Case Analysis How to Prepare
and Present a Case Analysis