รูปภาพสินค้า รหัส9780132017879
9780132017879
-
ผู้เขียนManuel G. Velasquez

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ราคาปก 600.00 บาท
ราคาสุทธิ 600.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780132017879
จำนวน: 437 หน้า
ขนาดรูปเล่ม: 204 x 254 x 15 มม.
น้ำหนัก: 835 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education, Inc. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2006
:: เนื้อหาโดยสังเขป
Business Ethics: Concepts and Caser remains a pupular and widely user text. But as the business world has continued globalizing at an ever accelerating, rate, as technology has continued developing at breakneck speed, and as large business scandals continue to proliferate, it has seemed ever more essential to revise this text so as to incorporate discussions of the new ethical issues that these phenomena have set before us. To address these issues and to facilitate their study, this edition incorporates a number of new and exciting pedagogical additions including:
- Sixteen completely new or revised end-of-chapter cases
- Seventeen completely new short cases, entitled "On the Edge," in the body of the chapters
- Eight illustrated short cases
- An ABC News CD-ROM with videos accompanving eight of the end-of-chapter cases
- Added color, graphs, pictures, and other visual materials
- Study questions at the beginning of each chapter
- Definitions of key terms in the margins and in the glossary
- Summaries in the margin of the basic ideas discussed in the text
- Updated discussions of globalization, technology, and recent business scandals
- End-of-chapter web resources
:: สารบัญ
Part 1 Basic Principles
Part 2 The Market and Business
Part 3 Business and Its external Exchanges: Ecology and Consumers
Part 4 Business and Its Internal Constituencies