This book contains a Strategic Management Model that runs through the first 11 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a prefessional framework for case analysis in terms of external and internal factors, and it takes the student through the generation of strategic alternatives and implementation programs.
To help the student synthesize the many factors in a complex strategy case, we have developed three useful techniques:
- External Factor Analysis (EFAS) Table in Chapter 4. This reduces the external Opportunities and Threats to the 8 to 10 most important external factors facing management.
- Internal factor Analysis (IFAS) Table in Chapter 5. This reduces the internal Stregths and Weaknesses to the 8 to 10 most important internal factors facing management.
- Strategic Factor Analysis Summary (SFAS) Matrix in Chapter 6. This condenses the 16 to 20 factors generated in the EFAS and IFAS Tables into the 8 to 10 most important (strategic) factors facing the company. These strategic factors become the basis for generating alternatives and recommendation for the company's future direction.
Part One Introduction to Strategic Management and Business Policy
Part Two Scanning the Environment
Part Three Strategy Formulation
Part Four Strategy Implementation and Control
Part Five Other Strategic Issues
Part Six Introduction to Cases Analysis
Part Seven Cases in Strategic Management