รูปภาพสินค้า รหัส9780131970748
9780131970748
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ผู้เขียนPaul G. Keat, Philip K. Y. Young

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รหัสสินค้า: 9780131970748
จำนวน: 571 หน้า
ขนาดรูปเล่ม: 201 x 251 x 23 มม.
น้ำหนัก: 1055 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall Ptr 
พิมพ์ครั้งล่าสุด:ครั้งที่ 5 เดือน -- ปี 2006
:: เนื้อหาโดยสังเขป
selling PCs has been used with great great success in the selling of servers).But regardless of the individual strengths of these formidable competitors, the growing"commoditiza-tion"of the market for serves is simply making it more and more difficult for Sun to sustain its business model involving the use of proprietary systems and software.

Our text presents numerous examples of firms such as Sun that are facing chang-ing economic conditions. We are well aware of the reputation that economics courses have among some business students of being"too theoretical and not practical enough for the real world."In our opinion, nothing could be further from the truth. We know that the instructors in managerial economics will agree with us on this mat-ter. We hope that this text will serve as a solid supplement to their classroom efforts to demonstrate to their students the importance and utility of economic theory for business decision-making.
This text is designed for upper-level undergraduate and first-year MBA courses in managerial economics and applied economics. The first two chapters are a general introduction to economics and economic resoning. A review of the mathematical concepts and tools used in the text has been placed online. In addition to discussing the applictions of economic theory to the firm, our text (as is the custom with all texts in managerial economics) includes chapters on various tools of analysis that are help-ful to business decision makers but that are not part of the core of traditional micro-economic theory. These are demand, production and cost estimation using regression analysis, forecasting, capital budgeting, and risk anslysis. A discussion of linear pro-gramming is also available online,along with a revier of the time value of money.
The followjng important changes, additions, or updates have been made in the this fifth edition.
:: สารบัญ
Chapter 1 Introduction
Chapter 2 The Firm and Its Goals
Chapter 3 Supply and Demand
Chapter 4 Demand Elasticity
Chapter 5 Demand Estimation and Forecasting
Chapter 6 The Theory and Estimation of Production
Chapter 7 The Theory and Estimation of Cost
Chapter 8 Pricing and Output Decisions: Perfect Competition and
Monopoly
Chapter 9 Pricing and Output Decisions:Monopolistic competition
and Oligopoly
Chapter 10 Special Pricing Practices
,etc.