In the past six editions, this premier text has set the standard in the market for giving students a strategic, big picture perspective of operations within a firm. The new edition is a substantial revision that is both timely and topical and intended to help students become more effective managers in today's competitive, global environment.
Highlights include:
- Major Emphasis on Processes and Value Chains. While the seventh edition
maintains its perspective on the big picture and the strategic importance of operations, it shifts its overall approach to process orientation. This new approach starts at the level of a basic process in chapter one and then transitions to the level of value chains, which involve the linkages of processes. Because processes are the fundamental unit of work in all organizations, this unifying theme makes the study of operations management more relevant to all students, regardless of thir major or career paths.
- Increased Services Coverage. With the recent shift from manufacturing to a more service-driven economy, the authors have significantly increased the number of non-manufacturing examples and applications to provide a better balance and treatment of services and manufacturing throughout. The service process examples are closer to the sort of processes students will encounter in employment activities.
Ect.
Part 1. Competing with operations
Part 2. Designing and improving processes
Part 3. Designing value chains
Part 4. Operating value chains