Principles of Marketing An Asian Perspeective provides an authoritative, comprehensivem managerial,and pratical introduction to the fascinating world of Asian marketing.
While providing the most up-to-date marketing coverage, this book also makes learing about and teaching Asian Marting is presented in digest manner. The text is filled with interesting examples and stories about real companies and their marketing pracitices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize student's educational experience.
Part 1 Understanding Marketing And The Marketing Process
Part 2 Developing Marketing Opportuniyies And Strategies
Part 3 Developing The Marketing Mix
Part 4 Managing Marketing