The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in the areas of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events.
Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Event Management: An Asia Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia.
Refreshing Features
- Eleven engaging chapters on the various aspects of managing events in Asia, from event management trends and event
tourism, to concept planning, logistics management, and marketing communiication efforts.
- Chapter-opening interviews with industry experts, including HRH Sheikh Ahmad Al-Fahad Al-Sabah (Olympic Council of Asia),
Michael Maddess (Action Asia Challenge), and Gerry Armstrong (ESPN).
- Focus features, interspersed throughout each chapter, direct students' attention to events of interest.
- Case studies centred around exciting major events Asia,such as the MTV Asia Awards, F1 Malaysia, Hong Kong Rugby Sevens,
AXN Xtreme Macau Tower, and Sapporo Snow Festival in Japan.
- Closing appendix reveals behind-the-scene perspectives on staging a Linkin Park concert in Asia.
Chapter 1 Event Management Trends in Asia
Chapter 2 Events in Asia
Chapter 3 Event Tourism
Chapter 4 Event Sustainability
Chapter 5 The Event Concept
Chapter 6 Meetings, Incentive Travel, Conventions and Exhibitions
Chapter 7 Event Planning and Logistics
Chapter 8 Event Stakeholders and Partnerships
Chapter 9 Integrated Marketing Communications in Event Management
Chapter 10 Staging and Managing Events
Chapter 11 Research and Evaluation Approaches
- Supplementary Case Study