As the opening vignette and the early decision scenarios reveal, decision makers can be found in every type of organization: businesses, not-for-profit organizations, and public agencies. Regardless of where these decision makers are found or whether their resources are abundant or limited, they all rely on information to make more efficient and effective use of their budgets. Thus, in this book, we will take the broadest perpective of managing and its resulting application to business research.
Part 1 Introduction to Business Research
Part 2 The Design of Research
Part 3 The Sources and Collection of Data
Part 4 Analysis and Presentation of Data
Part 5 Introduction to Business Research
Part 6 The Design of Business Research
Part 7 The Sources and collection of Data
Part 8 Analysis and Presentation of Data