The "new economy" has finally arrived. Corporate America deserves great credit for bringing prosperity to the United States and much of the rest of the world. During these last last few years, which have boon markeb by tremendous advences in technology and globalization, some businesspeople "got it" and realized their wildest dreams, while other old-economy types didn't get it and were left behind.
No, wait: That was the turn of the century, just a few short years ago. As we write this, things are very different. The tech bubble burst and the economy slowed all over the world. Many high-flying companies went bust. Some top executives were embarrassed, arrested, and indicted and are facing jail terms. People don't just mistrust big business-they and outraged, and reforms have begun. But while many neweconomy companies failed, companies that symbolize the old economy survived and appear tobe the key to turning the global recession.
Part One Foundations of Management
Part Two Pllanning and Strategy
Part Three Organizing: Building A dynamic Organization
Part Four Leanding: Mobilizing Peopls
Part Five Controlling: Learning and Changing